Karl Rove's Legacy

What shall be The Architect’s legacy? Depends on where you look.

Rove’s skill and genius as a campaign manager cannot be denied. When you can get George W. Bush elected governor twice and the president twice – especially given the circumstances surrounding the latter – you are a genius. An evil genius perhaps, but still a genius.

It’s surprising so little has been said in the press about Rove’s incredible transformation of the Texas Republican Party. When he arrived in Texas, Democrats had long controlled state government. In two decades, the GOP owned the entire state government, and Rove helped get Kay Bailey Hutchinson elected senator and also helped numerous Republican judges win election as well. It was in Texas that Rove honed his legendary campaign skills of appealing to the base, get out the vote drives and attacking the core strengths of the opponent (seen later in the “Swift Boating” of John Kerry), not to mention the numerous times he raised homosexual rumors and anti-gay prejudice to help win elections.

You may be saying that the Rove-based approach has denigrated political campaigning and made negative attack ads standard today, and you certainly have a good point. But when you are a campaign manager, your job is to win the campaign at any cost short of breaking the law or telling outright lies. You do not worry about votes you can’t possibly win. Your only concern is to get that 50% plus 1 vote total to ensure victory. James Carville has repeatedly said this, and Rove’s campaign tactics will be studied and used by candidates and their teams on both sides of the aisle for years to come.

But what tainted Rove’s legacy – and where he got into serious trouble – is when he left the partisan campaign manager role and entered the White House. The president and his team should put politics aside to determine what is best for the country. It seems that Rove never checked his partisanship at the door and remained on a pro-GOP vendetta, regardless of how that may affect the White House or the country in the end. This has caused serious internal conflict within the party and has alienated millions of moderate Republicans and independents who once backed the war and the president, and now back neither. If anything, they are considering the opposition.

In political campaigns there are “wedge issues.” These are black and white issues that tend to divide the electorate into for-it or against-it camps, such as abortion, gay marriage, civil rights, war, etc. Rove, who had been so successful at studying polls to find what wedge issues would win campaigns in the past, turned the Bush White House into a series of never-ending wedge issues. They cumulatively divided most of the population against the president, and have now divided the GOP against itself. It’s amazing that the Democrats, a loosely-banded coalition party with no identity or central platform, are now in a better position than ever. The 2006 elections could be the first step on a long road for Republicans, and Rove’s tactics as presidential advisor is largely to blame.

So what will be Karl Rove’s legacy? The successful campaign manager who continually delivered victory for the party he loved, or the White House advisor who did everything possible to continue serving the party at the expense of the country? History will have to answer that.

More Info: Dave Frum's opinion